The face of the Indian retail User Has. Undergone total transformation. They’ve come a long way from those days of yore, before the liberalization of the Indian market, when economy was the headline, and whatever diverts far from this was relied upon, and looked at with dismay. Globalization and the media have brought the world closer, opening doors into civilizations, trends and lifestyle which have been considered taboo, alien and unknown for them. With the spiraling Indian market, the behavioral pattern of the typical Indian consumer has seen a seachange.
Increasing disposable incomes, a favorable Demography, the progressive growth concerning working women and lifestyle changes using a high comprehension of social press (which has attracted the world closer to our lives) are the key drivers behind the spending spree of this nouveau worldwide middle class Indian. As the wages package of proficient professionals rocket to a brand new high, with lots of perks and compensation coming in, the swelling double-income middle course inhabitants surviving in remote nuclear families, have left the jump from’zero spending’ and’frugal living’ to at least one of’zero saving’ and’living life king size’.
As the pocket fattens, customers gradually With the retail chains and chains for branded goods mushrooming up everywhere, also fueled by the newfound optimism and attitude of’shop till you drop’, they slowly move from’kirana shopping’ to’mall jumping’, searching for quality, which was previously a non-issue. The rapid blitz of leading worldwide brands and also other domestic giants at the organized retail sector, offering goods and services which have been earlier unavailable and the increasing understanding of the most recent trends be it fashion, entertainment or music, the Indian consumer has since gone worldwide.
With all the paradigm change in India’s earnings Pyramid, the behaviour of the Indian consumer has radically experienced a change over; it’s transferred out of the old adage of rescuing to another era mindset of investing Hindi Samachar.
Mark Stepen Can Be a Consultant using a broad Range of expertise at the Indian Retail Industry and technical in Retail Brand Merchandising, Restaurant Management along with other niche spots.