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Chapter 2:

Working With the Media



Media, the plural of medium, refers to channels of communication. The “mass media,” which communicates to large groups, has grown dramatically in recent years, extending beyond newspapers, radio and TV to include the World Wide Web, Internet magazines, list serves, Internet radio programs and other outlets. Working with the media requires careful planning and preparation.

Sections:
Planning a Media Campaign
Developing a Media Contact List
Types of Stories
When to Contact the Media
How to Get Media Attention

Last Updated: October 2, 2005  Top

     
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