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When to Contact the Media

Getting media coverage typically requires “pitching” ideas that have “news appeal.” This may include:
  • The launch of a new program. Although new services are not typically news, programs that are “firsts” such as a community’s first shelter for the elderly, may get a reporter’s attention.
  • Action by government on which you can comment
  • Court rulings such as convictions in criminal abuse cases or large settlements in civil suits
  • Reports or studies your organization or others release
  • A person with a compelling story is willing to share his or her story with the media
  • Visits by important officials to your project or facility
  • Your attendance at major international meetings or training programs

Last Updated: September 28, 2006  Top


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