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National Center on Elder Abuse
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Elder Abuse Prevention Outreach Kit

Table of Contents
Chapter 1.   Introduction to Outreach
   • Why Do Outreach?
   • Defining the Target Audience
   • Spelling Out the Message
   • Planning for the Response
   • Spokespersons
   • Partnering to Extend Your "Reach"


Chapter 2.   WORKING WITH THE MEDIA
   • Planning a Media Campaign
   • DEVELOPING A MEDIA CONTACT LIST
   • TYPES OF STORIES
   • WHEN TO CONTACT THE MEDIA
   • HOW TO GET MEDIA ATTENTION
» Press Releases
» Editorial Memoranda (Edit Memos)
» Opposite Editorials (Op-Eds)
» Public Service Announcements (PSAs)
» Letters to the Editor
» Letters to Columnists
» News Conferences
» Press Kits


Chapter 3.   OUTREACH ACTIVITIES AND EVENTS
   • SPECIAL EVENTS
» Life Cycles Bike Tour
» Reverse Boiler Rooms
» Fraud Fight at the OK Corral
» Elder Abuse Awareness Month Rally
» Rubber Duck Regatta
» Senior Action Fairs: Los Angeles' Elder Abuse Awareness Campaign
   • DRAMA AND THEATER
   • AWARENESS DAYS, WEEKS OR MONTHS


Chapter 4.   CAMPAIGNS
   • STATEWIDE CAMPAIGNS FOR ELDER ABUSE PREVENTION
» California's "Face it-It's a Crime"
» Texas' "Not Forgotten"
   • OUTREACH TO DIVERSE AUDIENCES: CAMPAIGNS
» Examples of Campaigns Targeting Diverse Cultures
- WE ARE FAMILY: Outreach to African-American Seniors
- Pennsylvania: "Elderly Pennsylvanians Deserve Honor and Respect"
- National Hispanic Council on Aging
» Tips for Culturally Specific Outreach
» Resources/References
   • CAMPAIGNS AIMED AT YOUNG PEOPLE


Chapter 5.   SAMPLE MATERIALS
   • Media/Press
   • Proclamations
» News/Press Releases
» Letters to the media
» Proclamation of elder abuse week
   • PRINT MATERIALS, SIGNS
   • PUBLIC SERVICE ANNOUNCEMENTS
   • STATE WEB SITES
   • NOVELTY ITEMS


Image Gallery
   • Images forthcoming

Last Updated: October 5, 2006  Top

     
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